Millennials Get Blamed For Killing Material Softener Trade, And Their Epic Response May Kill The Complete Laundry Trade
In keeping with The Wall Street Journal, Procter & Gamble Co. have a cloth softener drawback. For the previous decade, gross sales of the product – a liquid designed to make garments really feel higher after a wash – have been declining. And who’re accountable for this crime? The youngsters.
Shailesh Jejurikar, P&G’s head of world cloth care, mentioned that almost all millennials “don’t know what the product is for,” presumably as a result of all of us grew up with out doing our personal laundry. The corporate even rebranded their cloth softener as cloth conditioner, hoping the brand new title would enchantment to youthful prospects extra.
The millennials, nevertheless, stay unimpressed. In a latest tumblr rant, they took nice satisfaction of their campaign towards the laundry business. Scroll all the way down to learn their key factors and tell us in the event you agree with them within the feedback.